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on. So I started researching that and discovered fairly quickly that Colgate had made a claim that 80% of dentists recommend their toothpaste. They put that statistic up on billboards, TV commercials, radio,and the like all describing how much 80% of dentists loved Colgate. However the UK based Advertising Standards Authority (ASA) found that the company had misrepresented the numbers and placed a ban on Colgate from using the claim. When Colgate surveyed the dentists they allowed them to choose multiple brands of preference on the survey but then advertised the findings in such a way that made it appear that dentists were only choosing Colgate. I've spent my whole life confused by toothpaste commercials based on the fact that it seemed that all toothpastes were recommended by 9 out of 10 dentists just to find out later in life how these firms will twist results in their favor. Now I have to question the numbers of all the ads I see and this is a great disservice to society in general. I can't take anyone's word for anything and I have to verify all statistics that I hear orread. I watch the presidential debates from both parties and it seems as if Colgate is doing their statistics as well since they all seem to have numbers to back up their individual arguments. If you can'ttrust the makers of toothpaste in America who can you trust? Response to Answer:
Great point on the toothpaste. I too have seen those commercials, and since reading this post I wonder which 80% are right, or are they just all endorsing brushing ones teeth, and the toothpaste doesn't reallymatter. Also, I wonder if the survey Colgate did, was valid or did they survey a group of dentists that only use their product. Intresting... ORVery interesting take you have on this particular ad. When i saw the commercials, i always thought that the 9 out of 10 dentists were recommending Colgate in comparison to another toothpaste, but i guess i don't recall them ever stating that directly. I wonder if they only use the Dentists that selected Colgate in their choice, further skewing the results to a more misleading nature.