KathyAntetomaso-Unit4-CriticalThinking

Sidf40ee9ac acb3 4e01 b843 evaluate visit

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Evaluate:    Visit the following site for a brief tutorial on website evaluation:   Carefully consider the five evaluation items listed below in  blue .  In each grey box,  include responses to the related questions ( minimum  two  complete sentences for  each   item ).   Example:   Authority (who):   The author of this online article is John Q. Smith, a  professor at Cornell University.  He has a good background in business  management and provided contact information.   Authority (who):   Who is the author or sponsor and what are his/her credentials?  Did  the author/sponsor provide contact information?  I.  Authority (who):    The author is Morgan, Neil. Mr. Morgan attended the Kelly School  of business, Indiana University, 1309 East tenth St. Bloomington, Indiana 47405-1701.  Mr. Morgan included his personal email address which is [email protected] Accuracy (where):   Where did the information come from?  Are there citations and  links to other web sites? II.  Accuracy (where):     The article was published by The Academy of Marketing  Science (2011). There were no links to other websites but there were 147 citations on  the reference page. Objectivity (what):   What is the purpose of the site (inform, entertain, persuade,  advertise, etc)?  Is the discussion fact-based or opinion-based? III.  Objectivity (what):   The purpose of this page is to educate people on different  types of marketing strategies, to define marketing terms and to give the reader an  overall knowledge of how to make a business successful. It is based on facts. The 
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