Credit cards automobiles and education for instance

to big bangs, mature industries face this threat, too. Credit cards,
automobiles, and education, for instance, are all experiencing early
warning signs. But in every industry, big-bang disruption will be keeping
executives in a cold sweat for a long time to come.
It used to take years or even decades for disruptive innovations to dethrone dominant
products and services. But now any business can be devastated virtually overnight by
something better and cheaper. How can executives protect themselves and harness the
power of Big Bang Disruption?
Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as
smartphones exploded in popularity, free navigation apps exceeded the performance of
stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS
manufacturers had lost 85 percent of their market value.
Consumer electronics and computer makers have long struggled in a world of exponential
technology improvements and short product life spans. But until recently, hotels, taxi
services, doctors, and energy companies had little to fear from the information revolution.
Those days are gone forever. Software-based products are replacing physical goods. And
every service provider must compete with cloud-based tools that offer customers a better
way to interact.
Today, start-ups with minimal experience and no capital can unravel your strategy before you
even begin to grasp what's happening. Never mind the "innovator's dilemma"--this is the
innovator's disaster. And it's happening in nearly every industry.
Worse, Big Bang Disruptors may not even see you as competition. They don't share your
approach to customer service, and they're not sizing up your product line to offer better
prices. You may simply be collateral damage in their efforts to win completely different
markets.
The good news is that any business can master the strategy of the start-ups. Larry Downes
and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They
identify four key stages of the new innovation life cycle, helping you spot potential disruptors
in time. And they offer twelve rules for defending your markets, launching disruptors of your
own, and getting out while there's still time.
Based on extensive research by the Accenture Institute for High Performance and in-depth
interviews with entrepreneurs, investors, and executives from more than thirty industries, Big
Bang Disruption will arm you with strategies and insights to thrive in this brave new world
ig Bang Disruption presents a radical new framework for this phenomenon. Larry
Downes and Paul F. Nunes offer critical insights and strategies companies are using
not just to protect themselves but to create and appropriate disruptive innovations
for themselves. The authors detail the four stages of big bang innovation and show
leaders how to see disruptions headed their way-and take action before it's too late