customerization p. 558 The growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer. dynamic pricing p. 560 The practice of changing prices for products and services in real time in response to supply and demand conditions. eight-second rule p. 558 A view that customers will abandon their efforts to enter and navigate a Web site if download time exceeds eight seconds.
interactive marketing p. 550 Two – way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller. online consumers p. 554 The subsegment of all Internet users who employ this technology to research products and services and make purchases.p. 554 permission marketing p. 551 The solicitation of a consumer's consent (called “opt - in”) to receive e-mail and advertising based on personal data supplied by the consumer. personalization p. 550 The consumer-initiated practice of generating content on a marketer's Web site that is custom tailored to an individual's specific needs and preferences. spam p. 559 Communications that take the form of electronic junk mail or unsolicited e-mail. viral marketing p. 559 An Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail, social networking Web sites, and blogs. Web communities p. 559 Websites that allow people to congregate online and exchange views on topics of interest.
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