3. Emphasize on their distinguished features or differentiation GoPro should advertise and emphasize on their distinguished camera features, such as lightweight, durable, waterproof, and professional quality, in order to make the customers understand about the value that they will get from GoPro camera and its differences with cameras from other company.
What should the executive do to improve GoPro’s performance? (Cont’d) 4. Align GoPro’s strategies with investors interest The executive at GoPro should make GoPro as a great company for investors to invest on. However, some of GoPro strategies in the past were not what investors expected. Thus, GoPro should work with investors in making company’s future decision. 5. Raise activity capturing enthusiasm The upward trend among people of activity capturing such as vlogging should be nurtured by GoPro because its cameras are built for it. GoPro should drive awareness through marketing to grow demand for action cameras to support the trend.
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