Whether they like them or not most us automobile

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48. Whether they like them or not, most U.S. automobile customers are familiar with and have an opinion about American-made cars. This familiarity makes it easier for consumers to: A. meet their self- actualization needs. B. make purchase decisions. C. consider repositioning their opinions. D. pursue generic alternatives. E. negotiate discounts. 49. Sometimes brand names become synonymous with a product itself. If that happens, the firm:
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50. Kleenex tissues, Clorox bleach and Scotch tape brands have: 51. Salina is working to create greater brand awareness for her company's new line of personal digital assistants. To create greater brand awareness Salina will make sure that promotion features the brand: 52. Why would a firm spend over $2 million for a 30- second ad on television during the Super Bowl? A. Because of the annu for the most creative B. Because the Super Bowl offers an opportunity to create C. Because the Super Bowl is a significant opportunity to b D. Because Super Bowl ads generate brand loyalty. E. There is no good reason to spend over $2 million for a S 53. Relatively few consumers like to go to the dentist. Dental insurance plans that pay for regular checkups increase the __________ of dental care by reducing the cost to the consumer.
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54. In a competitive market, perceived value is determined by consumers mostly: 55. Nora is deciding whether to purchase Sport-Ease sneakers or a store brand. She has purchased other Sport-Ease shoes in the past but was only marginally satisfied. In this situation, Nora is likely to purchase the store brand sneakers because they offer:
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  • Fall '12
  • Chris
  • Brand, product line, Procter & Gamble, Actual Product

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