Gain 100 new LinkedIn followers Gain 50 new Youtube subscribers \ufb00e2ti4ve mpign

Gain 100 new linkedin followers gain 50 new youtube

This preview shows page 19 - 28 out of 32 pages.

Gain 100 new LinkedIn followers Gain 50 new Youtube subscribers
Image of page 19
¸ff!#e±2t'i4v!#e ±´+m.p´'i%g,n?? Learn more about Social media metrics , video metrics & Facebook insights -FFP\SFFPNNXLLV] LLV^FFPQ[ ³ FFPXIISNNXJJT]HHRJJT#$ To increase brand awareness among university students in Perth. <777JJTVXQ[WV ±FFPYJJTUFFPLLVJJT²#$ 20% increase in post reach and 25% increase in engagement 9000 reach/post (92% fans, 8% non-fans) 1800 3-second video views/post 30 engagements/post (27 likes, 3 comments, 0 shares) People reached during the campaign (age 18-24: 71%; age 25-34: 19%; other: 10%) Was the campaign effective? Why/why not? Discuss in small group.
Image of page 20
Break
Image of page 21
73FNWWXPJRYYNVN[SLT '+ZZYY\TZRFNYYNVN\T[S µ73'+¶ *.JRZRFN[SIQ -1JR[SJRWWFNYYNVN\T[S# $ 9:WFINYNTSFQ FSI UF\ºUJWºHQNHP FI[JWYNXNSL» NSGTZSI¸HTSYJSY RFWPJYNSL» 89*45» FSI XTHNFQ RJINF RFWPJYNSL A=<DJRGOXXNVNYYJR 95UUYYNVNZRNVN__ıFNYYNVN\T[S# $ <=JG FSFQ\YNHX» [NXNYTW FSFQ\XNX YMFY YWFHPX [NXNYTWX» YMJNW QTHFYNTSX» FSI NSYJWJXYX³ 62JRFNIQ -1JR[SJRWWFNYYNVN\T[S# $ 12JFI VZFQNK\NSL¸SZWYZWNSL¸RFSFLJRJSY FWTZSI NSGTZSI FHYN[NYNJX ¶GQTLLNSL» JGTTPX» SJ\XQJYYJWX» HFXJ XYZINJX·³ =98FNYQJRXX :65WW\THPJRXXXX# $ (TSYFHYNSL UTYJSYNFQ¸HZXYTRJWX [NF JRFNQ» INLNYFQ HMFSSJQX» FSI UMTSJ³ 56TXYºUZWHMFXJ (7823 FSI HZXYTRJW NSYJWFHYNTS³ 95[SLT\TNVN[SLT )-FNZRUUFNNVNLT[S '+[SFNYQ^^XXNVNXX# $ 89FQJX J﯒JHYN[JSJXX YWFHPNSL» XFQJX NSYJQQNLJSHJ 73FNWWXPJRYYNVN[SLT (,ZZIQLTJRYYNVN[SLT ± ,0\TWWJRHPFNXXYYNVN[SLT MA software enables your organisation to find new prospects and existing customers, maintain and nurture relationships, and optimise the efficiency of its marketing efforts.
Image of page 22
»´0r)k!#e2t'i,n%g ´3u2t-o+m´2t'i-o,n ½,o-p2u)lµ/r °¾ 1t,o,o)l0s ·)l,o.q2uµ °µ/r(k!"e1t,o ½µ/r !d,o1t (¿µ)l!"e0s#f,o/rÀ!"e) Á2uÂ0s-p,o1t º+n#f2u0s&i,o+n0s,oft
Image of page 23
=98\THPNVNFNYQ 73JRIQNVNFN '+[SFNYQ^^YYNVNHPXX :65YQFNYYKS\TWWZRXX Native analytics (e.g. Facebook insights) provide basic - advanced information. MA software now include advanced social analytics. See ‘Campaign tools & tips’ for widely-used analytics tools.
Image of page 24
79Return on .0nvestment 79Return on 24arketing .0nvestment µ79R4624.0¶ – “the contribution attributable to marketing ²net of marketing spending³° divided by the marketing invested or risked±” '+ 73\TWWJR <87JRı[SJRIQ 73JRYYWWNVNHP# $
Image of page 25
¼¹»½: º!#e1s2t .p0r´±2t'i±!#e1s -Q[FFPUNNXKKU¶ LLV^FFPQ[V : Goals should reflect the needs of the business and its stakeholders, not the functionality of the marketing channel. 0NNXUVW´HHRQ[NNXHHRPZ FFPWWUNNXGGQXWNNX^] \^IISJJTQ[ : Give the highest credit to the first click in the conversion path Source ³=,,ϲ<++ϱ⏡B112ϩϷ
Image of page 26
¼¹»½: ¾!#e1s2t .p0r´±2t'i±!#e1s (±-o,n2t.) ,JJT ZMMWJJTUJJT WMMWJJT¶ VMMW^S : Go beyond only trying to connect with customers through your website 722FFPS XVJJTU´LLVJJT]JJTUFFPWJJTIIS HHR^]WJJT]W ±?:::D1,-² #$ The more UGC, the greater the direct effect on ROI.
Image of page 27
Image of page 28

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture