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Gain 100 new LinkedIn followers
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Gain 50 new Youtube subscribers
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Learn more about
Social media
metrics
,
video metrics
&
Facebook
insights
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To increase brand awareness among university students in Perth.
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20% increase in post reach and 25% increase in engagement
●
9000 reach/post (92% fans, 8% non-fans)
●
1800 3-second video views/post
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30 engagements/post (27 likes, 3 comments, 0 shares)
●
People reached during the campaign (age 18-24: 71%; age 25-34: 19%; other: 10%)
Was the campaign effective? Why/why not? Discuss in small group.
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MA software enables
your organisation to
find new prospects and
existing customers,
maintain and nurture
relationships, and
optimise the efficiency
of its marketing efforts.
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Native analytics (e.g. Facebook
insights) provide basic - advanced
information.
●
MA software now include advanced
social analytics.
●
See ‘Campaign tools & tips’ for
widely-used analytics tools.
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: Goals should reflect the needs of the business and its stakeholders, not the
functionality of the marketing channel.
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: Give the highest credit to the first click in the conversion path
Source
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: Go beyond only trying to connect with customers through your
website
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The more UGC, the greater the direct effect on
ROI.
