Stakeholders hart and sharma 2004 approaching peta

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stakeholders (Hart and Sharma 2004 ). Approaching PETA would help Patagonia and Ovis 21 access knowledge and 15 e-mail from Christina Foorwod dated October 19, 2015. Sustainability in the Textile and Fashion Industries 61
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prospects which are essential both to anticipate potential sources of problems and to identify innovative opportunities and business models for the future (Hart and Sharma 2004 ). 16 The main reason presented by Patagonia to cancel purchases from Ovis 21 according to its CEO s statement was that “… we ve made a frank and open - eyed assessment of the Ovis program. Our conclusion: it is impossible to ensure immediate changes to objectionable practices on Ovis 21 ranches. Yet, the pressure exerted by consumers in general, animal advocates, and Patagonia s customers was so great that it jeopardized its reputation when it stated that its suppliers respect welfare. Exhibit 6 shows statements from different sources. The stances of the Savory Institute and System B clearly affect their image, reputation, transparency, and effectiveness. The formal absence of these organi- zations in the face of Ovis 21 case may most likely be interpreted by many other organizations and individuals as lack of transparency, sending a totally wrong message to the society. The development within the new paradigm of the sustainable mind-set in the fashion industry makes it inevitable not to counteract ethics and morality. Actually, every choice made in the business of fashion and lifestyle is a matter of ethics, which makes it immensely important to become aware of the consequences of one s actions and choices in every single detail throughout the process (Plannthin 2016 ). The fundamental and most elementary choice is to make a conscious choice, whether it resides in a design process or a manufacturer, and to examine this choice for further enlightenment. Therefore, the fi rst decision to make is whether one is convinced that the use of animals as a resource is ethically acceptable or not. Drude-Katrine Plannthin ( 2016 ) makes an intelligent call not only on consumers but also on designers and producers to enhance animal ethics and welfare in future fashion productions. Even though guidelines on right or wrong would make everything much easier when making decisions, the public often has a personal opinion in relation to culture and traditions. These personal feelings, emotions, experiences, and educations do have an in fl uence on choices made when dealing with the use of animals as products. This is why it is necessary for not only consumers, but also designers and producers, to set the agenda and improve ethics and animal welfare in the future production of fashion and lifestyle products . ”…“ Basically, manufacturers, designers, and consumers must begin to relate to the fact that a resource in industrial production is alive in the sense that 16 An example of this, in another fi eld, is the Biotech Advisory Board set up by DuPont in order to consciously search for divergent views in the periphery that could help de fi
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  • Sustainable fashion, Sandra Roos

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