Included in the commercial are pictures of triangles

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included in the commercial are pictures of triangles and references to the similar Lizard People conspiracy in Taco Bell’s own bell logo. Ethos is used as there is a brief image of George Washington holding up the symbol for the Illuminati, therefore adding to the overall theme of the commercial to make it serious on the surface with the undertones of a parody. Visually, this commercial is very pleasing as it portrays the mystery of a secret society with red cloaks, dim
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Ferber 3 lighting, neon blue scans, and a room of people wearing expensive-looking clothes to show that the people in this society are rich and famous. It subtly implies that with the entry fee of one dollar, anyone could become rich and famous just like these celebrities and high society people. However, as much as it is amusing and pleasing to watch, this commercial involved a very controversial topic. Many people see the Illuminati as threatening, and implying that Taco Bell is related to said group in any way caused quite a bit of an uproar in viewers who did not find the commercial very amusing. Rather than getting total support, they actually received quite a bit of backlash for daring to attempt joking around about such a serious subject. One of the most significant people in opposition of Taco Bell’s endorsement of the Illuminati was a musician, Charlie Daniels, who publicly tweeted that the Illuminati was “not a frivolous subject.” While Daniels never resorted to anything drastic to lash out at Taco Bell’s insensitivity to such a controversial topic, many people agreed that it was in bad taste to create their parody commercial and imply that they are involved with the Illuminati. On the other side
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  • Spring '10
  • hertweck,Tom
  • Conspiracy theory, illuminati

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