MLB and the NHL really struggle to come up with must-see moments. The lone NHL entry was game 6 of the Stanley Cup finals at #48, and MLB made the list with its All- Star Game at #31. It's just difficult to make early-season MLB games compelling enough to draw monster ratings. The point is that sports marketers are, more so than ever, focused on driving ticket sales. Beware the marketer who forgets about TV viewership. Low ratings -> low ad sales -> lower desirability to air events -> lower TV contracts -> less dollars distributed to teams from TV contracts. So, engage those fans and get them to tune in. if not show un. See What Marketers Have Planned for NFL Season EJ.
Schultz September 10, 2015 - strategy/marketers-planned-nfl- season 300313/ After another tumultuous few weeks filled with off-field distractions, the NFL is returning to live, regular season action. And advertisers do not seem turned off by the image hit the league has taken. Brands are doing what they always do: Using pro football to sell everything from soda, snacks and beer to yogurt and laundry detergent. Marketers rolling out new NFL-themed marketing include MillerCoors, Anheuser-Busch InBev, Hyundai, Pepsi, and Nationwide. The season brings perhaps even more marketing potential than usual considering the hype expected in advance of the momentous Super Bowl 50. Marketers are going to see what the fans do," said Jim Andrews, senior VP-content strategy at sponsorship consultancy IEG. If off-field issues don't "cause the fans to really turn away, then the sponsors are going to continue to be there too," he said. "We are in close contact with our partners. We speak to them daily, weekly," said Renie Anderson, the NFL's senior VP- sponsorship. "Fan interest continues to be at an all-time high," she added. "The partners know that the NFL is the best place to reach a broad audience that covers numerous demographics and a reach to really reach those specific goals they have." Indeed, poll results released Thursday by market researcher Mintel revealed that half of Americans are professional football fans. That tops college football (35%), pro baseball (32%) and pro basketball (30%). One of the newest sponsors is Hyundai which begins executing its deal by airing the first of two NFL-themed ads.
Ford on Sunday will debut the first three new ads for its all- new F-150 pickup. MillerCoors will run some of its most aggressive football-themed marketing by releasing limited- edition cans featuring Chicago Bears imagery. "We know that football is a key passion of our consumers. It's a key consumption occasion for beer," Mr. Jones said. So the brewer wants to show fans that "that we are into this sport as much as they are into it." AB InBev began airing a TV ad called "Canderful" by Vayner Media promoting Bud Light's NFL team-specific cans, such as one for the Buffalo Bills that includes the saying, "The perfect beer for shoveling your way to the stadium at least once a year." Nationwide continues the jingle-themed spots Manning starred in last season. Pepsi is
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