McDonalds is considering raising the prices for its main product offerings in

Mcdonalds is considering raising the prices for its

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2.McDonald’s is considering raising the prices for its main product offerings in Australia by 10% and would like to understand how this might affect their total revenue. A marketing analyst at their corporate head office finds a report published byBurger King—a rival fast food chain—in 2002on a similar price increase the company carried out in New Zealand. The report finds that Burger King (NZ)’s revenue increased by 5% after the price increase. Based on the finding from the report, McDonald’s decides to carry out the proposed price increase. Are you happy with McDonald’s decision? Explain why or why not.
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