23.What are the major methods of tracking online movement? What are the dangers for consumers and how can you avoid these? (Read Insight on Society: Every Move You Take, Every Click You Make, We’ll be Tracking Youin your Lesson 6 reading from Laudon & Traver, pp. 433–434 in your e-text.)AnswerMajor methods of tracking online movement include, placing so-called “tracking files” onyour computer’s browser such as third-party tracking files on Web pages e.g. cookies.Web beacons are another way to track online movement. Beacons are small softwarefiles that track your clicks, choices, and purchases, and even location data from mobiledevices, and then send that information, often in real time, to advertisers tracking you. AFlash cookie is a third kind of tracking file. Installed by Adobe Flash as you watch movies,these files can be used to install regular cookies on your computer and even restorecookies you have deleted. Recently, the use of Flash cookies has declined, replaced inpart by Web sites using HTML5 local storage, which can be used for tracking the sameway as Flash and regular cookies. Tracking can also be performed by apps on cell phonesas well as Facebook. Most Facebook apps, for instance, all send personal information,including names, to dozens of advertising and Internet tracking companies.Many of the tracking tools gather incredibly personal information such as age, gender,race, income, marital status, health concerns, TV shows and movies viewed, magazinesand newspapers read, and books purchased. While tracking firms claim the informationthey gather is anonymous, this is true in name only. Therefore protection of privacy andpersonal information are major issues for consumers. If in the wrong hands thisinformation can be used to harm individuals or perhaps critical systems that areessential for our day to day lives. For example, in the wrong hands a person’s locationinformation could be used to physically harm them, a person’s financial informationcould be accessed to pull scams such as identity thefts or hacks into their bank accounts.Terrorists could use such tracking to harm society and governments could alsomanipulate such information in order to control its people and put our freedoms at risk.