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contractors. In most government agencies they also have different phone carrier stores inside the building where you can get your phone fixed or get a new one. That is convenient the government employee never has to leave the building if their phone needs servicing.Segmenting B2B markets
A quality and brand-focused segment for both resellers and government. Samsung provides the best smartphone with the Samsung Galaxy S7 and companies are willing to pay top dollar for phone and it's quality serviceMarketing Information SystemsAnalytics software- allows managers to obtain information from the company's database. This is aimed at generating findings, conclusions, evaluations, implementation, composition, behavior and evolutionMarket Intelligence – the information relevant to a company's market , gathered and analyzed foraccurate and confident decision making. This data is received from search engines and competition websitesMarketing Research – the company has to do this if they still can't find the answers after using market intelligence , internal company data or analytics software . Market research will let you know exactly what the consumer wants and what the competition is currently doingMarketing MetricsFinancial Metrics- customer lifetime value – because we want to know the highest value of our customer relationship so we know how to meet the customers needsPerformance metric:A. Website Performance MetricsB. Customer Service Performance MetricsC. Social Media Performance Metrics