Topic macroenvironmental factors 60 p 82 roddy walks

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Topic: Macroenvironmental Factors 60. (p. 82) Roddy walks away from salespeople who give him the "hard sell." He rarely watches television and spends more time on the Internet. Roddy is most likely to be a member of the __________ generational cohort. A. Seni ors B. Baby Boomer C. Generation W D. Generation X E. Generation Y Roddy is typical of Generation Y. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 04-03 Describe the differences among the various generational cohorts. Topic: Macroenvironmental Factors 61. (p. 82) "Tweens" are part of which generational cohort? Tweens are the youngest component of Generation Y. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 04-03 Describe the differences among the various generational cohorts. Topic: Macroenvironmental Factors
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62. (p. 82-83) When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that: Income distribution has gotten increasingly unequal in the United States, with high-income groups getting richer and low-income groups getting poorer. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 63. (p. 83) Astute marketers recognize that the increasing disparity of income between upper- and lower- income groups: Upper-income, middle-income, and lower-income individuals are all consumers, and all can be offered value in different ways. AACSB: Analytic Blooms: Understand Difficulty: 1 Easy Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 64. (p. 83) Since the late 1970s, most American families have seen their income growth stagnate, with income rising only slightly more than inflation. This has
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