In my point of view I would weigh out the pros and cons of attending either of

In my point of view i would weigh out the pros and

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3.2: Triple bottom line KEY IDEA
Triple Bottom Line (TBL) stands for: Profit Environmental Social TBL basically refers to the need for businesses and firms to pay more attention to social, environmental impacts as well as financial (profits) Failure to do so = cannot compete in a globalized world INSIGHTS TBL is important because in today's world, consumers command more authority than ever before in mankind, so if consumers actually give a shit about saving trees then as a firm/business you need to change your operations so that they are more "environmental' -> Consumers hold the authority; firms need to 'fit' into consumer demands TBL: THOROUGH DETAIL FINANCIAL Firms need to make money, indicators of success are profit/loss statements, ROI SOCIAL Embraces social responsibility as a core value Indicators of social success: Human rights record Safety in operations & products that are sold (i.e. mercury free toys) Volunteering and donating to charities ENVIRONMENTAL Growing consumer trend towards 'eco-friendly' means firms need to reduce carbon footprint -> going 'green' makes the firm look better in the eyes of the public Indicators of environmental success: Pollution reports Energy consumption 'green' certification (i.e. LEEDS) EXAMPLE: Tim Horton's Though they are a coffee shop they run a program each summer, SEND A KID TO CAMP, where they donate a lot of $$$ to camps so children can go and play this is Timmies way of saying we socially responsible
Readings: 3.3: The Balanced Scorecard KEY IDEA A strategic planning and management system developed by KAPLAN & NORTON

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