F11-020 - Tran Thien Ha.v.1.1.docx

Economic sustainable growth the products concentrate

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economic sustainable growth the products - Concentrate the capital on the area that government towards things enrich to the country HSBC Groups of stakeholder Interest Action to satisfy their interests Power (high-low) Customer - High level of security - Transaction fee to other country is reasonable - Maintain the transaction fee and put more focused on the security network High attention to security and low power with the fee Employees - International bank usually high attention to candidate s ability - Working environment is flexible - Holds entrance examination in a fairly way High power with candidate s ability because employee is the one who push the bank in a high level Low power with the working environment
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Managers - Wide network and international relation Extended network and relationship High power The major stakeholder that both Vietinbank and HSBC have is customers and employees. With the customer, they all require a flexible and comfortable working environment. The action that two banks give is to satisfy is creating a flexible working environment. With the employee, they all require the high quality of service and product and both of the bank give the action to satisfy is put more effort for the service. The different stakeholder group will have the different of each bank. Each stakeholders of the bank could conflict on different interest: The rate of growth expectation of Vietinbank s employees who work in the bank might be conflict with the Vietinbank s customer who use the product and the service of the bank. The rate growth expectation of Vietinbank s employee might conflict with the growth expectation of government whose control the financial sources. The rate growth expectation of Vietinbank s shareholder whose owned share of the bank might conflict with the government who control the major share of the bank The rate of service of HSBC s employees who provide the product might be conflict with the Vietinbank s customer who use the service. The rate of service of HSBC s employee who work directly with customer conflict with of HSBC s manager who create and control the customer system. The rate of service of HSBC s customer who directly use the product of the bank might be conflict with the HSBC s manager who created the system that serve for the customer. Vietinbank s stakeholder mapping
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Interest/Aspiration Power influence Low High Low Minimal effort - Working environment - Quality of service Keep Informed - Employee - Service for customer High Keep satisfied - Customer - Government - Shareholders Key Players Shareholders Government Customer HSBC s stakeholder mapping Interest/Aspiration Power influence Low High Low Minimal effort - Working environment - Transaction fee Keep Informed - Information security of customer - Employees High Keep satisfied - Customer - Manager Key Player - Customer
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In stakeholder mapping, the low power and low interest of the Vietinbank is working
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