Domain school of behaviorism S R Stimulus Respond o Behavior is an observable

Domain school of behaviorism s r stimulus respond o

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Domain: school of behaviorism “S-R” (Stimulus-Respond) o Behavior is an observable response to an observable stimulus (event in the environment) o John Watson: father of behaviorism Most radical of observation Mind, consciousness, expression of mind (thinking) Behavior plays important role in environment Said depending on the environment and experience, he can turn a person into anything he wants them to be o Ivan Pavlor: Physiologist Known for salivating dogs experiment Realized he could get animals to respond to what was once a neutral stimulus Bell means nothing to a dog unless the bell is paired with food and even the presentation of the bell by itself cause the dog to salivate Condition=learning Unconditioned stimulus : a stimulus that elicit physiological or emotional response without learning; not taught; born with (ex. food) Unconditioned response : automatic physio or emotional response (ex. salivating) Conditioned stimulus : neutral stimulus that later elicit a learned response (Ex. bell) Conditioned response : response elicited by conditioned stimulus (salivation to the bell) Sound of a can opener=food for cats; Rolling stones-bitch - Two Kinds of Learning
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o Classical conditioning (pavlov): When a neutral stimulus starts eliciting a reflex-like response Ex. dentist drill scares children Passive Important for advertising (nobody teaches you what is attractive=unconditioned stimulus) connecting vodka to attractive girl (passive); also do not have to taught what is unattractive Advertising making bad association such as smoking, fat foods Phenomena association with classical conditioning Extinction: diminishing of conditioned response (when do you stop salivating to a bell? What point?) o It happens when unconditioned stimulus stops following conditioned stimulus (if the food is not followed by the bell, the dog will learn) o It can spontaneously come back o Drug Addiction Spontaneous recovery: with a passage of time, just a single pairing can restore conditioned response o Depends on genetic, drug, brain chemistry, etc o There isn’t one answer o Drug relax: brain parts and memory parts are involved Generalization: stimulus that resembles conditioned stimulus elicit the conditioned response even thought it was never paired with unconditioned stimulus o Ex. it might have been a door bell that caused the dogs to salivate; kids generalize green foods are bad because vegetables are green; stereotypes o John Watson’s Little Albert Experiment Baby’s name was Albert (baby of his research assistant): Watson would make a big sound when Albert was touching a furry animal and as a result, the baby started crying when the rat came out; generalization- it didn’t have to be the rat, he even feared Santa clause doll because of the fur o Drug, overeating = there is not enough to be around this thing, it may also mean that you may not be drinking and get away with everything that is associated with drug o Marijuana: Segway drug because they think that if marijuana made them feel good, they think other drugs would make them feel good too o Operant Conditioning “instrumental condition”
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