visitor gain attachment with the festival thru a visit then transfer the visit

Visitor gain attachment with the festival thru a

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visitor gain attachment with the festival thru a visit, then transfer the visit experience to place attachment The importance of cross-culture exchange between visitors and local residents takes place when visitors’ local knowledge enriched thus strengthen the visitors’ attachment The loyalty of the specific place could be formed through interpersonal interactions and emotional linkages in the place. Thus : 1. Thru festival attachment, festivals can be used as destinations marketing tool. 2. Plan festival activities that increase the positive affective feelings about the host place. 3. To improve visitors’ loyalty – allow visitors to feel the importance of the place and place a mental attachment with the place
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LIMITATIONS & FUTURE RESEARCH
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CONCLUSIO N Hedonism, novelty seeking, attractiveness and cultural exploration as drivers of festival attachment Tourists’ festival attachment is a significant predictor of their attachment to the host place Importance of cross-cultural exchanges for enriching visitors’ local knowledge and for strengthening visitors’ attachment with host place Loyalty to a specific place could be formed through interpersonal interactions and emotional linkages in the place Place attachment partially mediates the effects of festival attachment on place loyalty
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  • Fall '13
  • Interpersonal relationship, World Tourism Organization, taiwan tourism, ABD JALIL

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