MBA
8851799-Model-Paper-of-Marketing-Management-of-UPTU

Questions i what are the objectives of the two cola

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prices are expected to drive. Questions:- i) What are the objectives of the two cola giants? How do they tend to achieve the objectives? ii) Pricing strategy is used not only to kill competition but also to expand markets”. Elaborate this statement in view of the above case. PART-3 . Attempt all Questions of the following. All the questions carry equal marks. 50 Marks i) What do you understand by marketing ? Explain the marketing management process. Or Distinguish between marketing information system and marketing research. Discuss important applications (scope) of marketing research. ii) What is market segmentation? State the requirements of
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effective market segmentation. Explain the relationship between market segmentation, targeting and positioning. Or Write short note on- (a) Discuss various types of buying behaviour situations. (b) "Consumers are being influenced by a number of personal factors in the purchase of products and services." Discuss. iii) What are the decisions that a brand manager has to take? Explain them with suitable examples. Or What are the different methods of price determination? Explain them briefly along with their advantages and limitations. iv) What are the factors you take into account while deciding the promotion mix for your product ? Explain briefly Or Give a note on- (a) Explain the terms product item, product line and product mix with appropriate examples. (b) Explain different product mix pricing strategies.
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