Wal-Mart South Korea is categorized as an implementer because it displays competence in a low importance market. South Korea subsidiary was expected to have more than 100 superstores, however, after seven years they had only opened 16 stores (Bloom, 2017, P. 185).By the year 2006 Walmart decided to leave South Korea, and this made it the first country that Wal- Mart ever excited. Wal-Mart UK is considered as a strategic leader. The British market is deemed to be vital because it is large and highly sophisticated (Baer, 2016, P. 7). There are many retail innovations from the UK which help in information gathering. ASDA a subsidiary of Wal-Mart is still the largest subsidiary in the market enjoying much success in the English market (Shabbir, 2016, P. 47). Additionally, the company has high competence in a variety of fields which adds value to the whole Wal-Mart company. ASDA is also very competent in the field of private label which is more sophisticated in the USA than in other countries. In Mexico, Walmart de Mexico the company's oldest international venture operates in a country estimated to have more than 120 million inhabitants and long-term prospects of growth (Baines, 2014, P. 95). The subsidiary has attained high levels of success in the market to the extent of becoming the market leader. Additionally, it has market knowledge and insights which make it highly competent in this field. The subsidiary is now responsible for Wal-Mart's operations in Mexico and five other countries in Central America (Bloom, 2017, P. 190). Its sales
Internationalization 8 are more than 30 billion USD, and this shows a strategic leader who assumes responsibility in the host country and also in other additional markets (Shabbir, 2016, P. 49). Wal-Mart has exhibited strong performance in Canada over recent decades. The company has become the market leader in-store formats that are continuously adjusted to the market and sales exceeding 20 billion USD (Shabbir, 2016, P. 50). The decision to list the subsidiary as a strategic leader or a contributor depends on whether Canada has been listed as strategically essential or not. In Japan, Walmart operates in an economy which is considered among the largest worldwide and second largest in the retail market. The market is considered strategically high. Wal-Mart had problems working in the Japanese market because it was difficult to adapt to a culture which influences buying behavior strongly (Singe, 2016, P. 102). It was also difficult to achieve a low-cost structure like in other countries. Wal-Mart Japan was unsuccessful for some time, but it later became successful to even overtake other companies like Carrefour and Tesco (Baer, 2016, P. 7). Evaluation of Strategies Used by Walmart. Wal-Mart employs various strategies to ensure they are successful both in the US market and also in other international markets. Some of those strategies include.
- Fall '15
- International Trade, Wal-Mart International, Discount store