7701 Legacy DrivePlano, TX 75024Phone: 972-334-7000Toll-free: 800-352-4477Fax: 972-334-2019OverviewFrito-Lay North America is the convenience fun-foodsdivision of PepsiCo. The Frito-Lay empire is builton a foundation of corn and potato chips. TheFritopart of the company name comes from the corn chipcompany formed in Texas in 1932; theLaypart comesfrom H.W. Lay and Co., a potato chip company alsofounded in 1932. The two companies merged in 1961,then bought Rold Gold Foods, and the combinedcompany merged with PepsiCo in 1965.Parent company PepsiCo recently restructuredFrito-Lay, making it responsible for NorthAmerican Frito-Lay operations only, whilePepsiCo’s international division is now responsiblefor global markets.BrandsCheetos, Cracker Jack, Doritos, Fritos, Funyuns,Grandma’s, Lay’s, Rold Gold, Ruffles, Smartfood,SunChips, TostitosRecent Milestones2007The Doritos brand partners with Xbox 360 tolet gaming fans design the first-ever consumer-created Xbox LIVE® Arcade game.Frito-Lay North America and The NationalArbor Day Foundation partner to “MakeAmerica a Little Greener” by providing 300,000tree seedlings to beautify communities and aidreforestation efforts blighted by natural disasters.2006The Doritos brand airs “Live the Flavor” and“Check Out Girl” as its Super Bowl spots—thefirst time Doritos ads were created and shot byconsumers.Introduces the 100-calorie Mini Bites lineof portion-controlled snacks as part of thecompany’s Smart Spot “Better for You”campaign.Announces the launch of Lay’s Sensations andTostitos Sensations, chips with lower saturatedfat and a blend of citrus and pepper flavors.2005Announces the purchase of Stacy’s Pita ChipCompany, which complements Frito-Lay’sgrowing portfolio of healthier snack options.Frito-Lay announces organizational streamliningthat will result in 250 layoffs.The company opens its first environmentallyresponsible distribution center with innovationsin renewable energy, alternative lighting, andstandards of energy efficiency.Frito-Lay launches two new snacks, PremiumJumbo Peanuts and Pumpkin Seeds.π AT A GLANCEKey Financial Stats2006 revenue: $10,322.0 million 1-year change: 8.0 percentPersonnel HighlightsNumber of employees: not available 1-year change: not available
28WETFEET INSIDER GUIDECareers in Consumer ProductsGETTING HIREDTHE WORKPLACEON THE JOBTHE COMPANIESTHE INDUSTRY\AT A GLANCEFOR YOUR REFERENCEGENERAL MILLS, INC.1 General Mills BoulevardMinneapolis, MN 55426Phone: 763-764-7600Fax: 763-764-7384OverviewGeneral Mills is the nation’s second-largest cerealmaker, after Kellogg. Its acquisition of Pillsbury fromDiageo in 2001 doubled the company’s size, andit’s a global food powerhouse, with more than 100consumer brands in the U.S., operations in more than30 countries, and exports to more than 90 countries.
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