The retail coffee industry in this area experienced

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The retail coffee industry in this area experienced rapid growth at the beginning of the decade and is now moving into the mature stage of its life cycle. Many factors contribute to the large demand for good coffee: The student population at the University is a main source of demand for coffee retailers. Current trends in the South reflect the popularity of quality coffee and specialty drinks. The popularity of the Internet is growing exponentially. Those who are familiar with the information superhighway are well aware of how fun and addicting surfing the Internet can be. Those who have not yet experienced the Internet need a convenient and relaxed atmosphere where they can feel comfortable learning about and utilising the current technologies. Bounce Fitness Café seeks to provide its customers with affordable Internet access in an innovative and supportive environment. How the market research activities were managed by you and Bounce Fitness and the contractor? Bounce Fitness Café’s marketing objectives for the first three years of operation include: Grow total sales by 10% annually Diversify the service offering to insulate the business against fluctuations in any one (1) component of the revenue stream Build customer loyalty through educational programs Maintain a staff of enthusiastic employees excited to share their Internet knowledge with Bounce Fitness Café customers Build the Bounce Fitness Café brand to the point where it becomes a household word in the area. The evaluation process of the research conducted on the data and information collected for its validity, relevance and future use LMAD_4.2_BSBMKG607 and BSBMKG603 Assessment Tool Version 2 Issued 04/11/18 Page 57 of 99
Assessment Tool Qualification BSB61315 Advanced Diploma of Marketing and Communication Cluster number and name: MCAD 4.2 Manage market research and the marketing process industry. Units of competency: BSBMKG607 Manage market research BSBMKG603 Manage the marketing process Student’s ID: Assessor’s name: Number of weeks Be Fitness Café’s marketing objectives for the first three years of operation include: Grow total sales by 10% annually • Bounce Fitness Café’s marketing objectives for the first three years of operation include: • Grow total sales by 10% annually • Diversify the service offering to insulate the business against fluctuations in any one (1) component of the revenue stream • Build customer loyalty through educational programs • Maintain a staff of enthusiastic employees excited to share their Internet knowledge with Bounce Fitness Café customers • Build the Bounce Fitness Café brand to the point where it becomes a household word in the area. Bounce Fitness Café’s marketing objectives for the first three years of operation include: • Grow total sales by 10% annually Diversify the service offering to insulate the business against fluctuations in any one (1) component of the revenue stream • Build customer loyalty through educational programs Fitness Café brand to the point where it becomes a household word in the area.

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