Iii write a farm newsletter providing a newsletter

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iii. Write a farm newsletter. Providing a newsletter for customers can be a great way to communicate with them. Use newsletters to tell people about the farm and how to store, preserve, and prepare local produce. Provide recipe ideas based on crop Lecture 1: Marketing Basics
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Marketing Basics Unit 5.0 | 221 Lecture 1: Marketing Basics availability, and highlight special events on your farm. Providing recipes to your customers, particularly for less common crops, can give people ideas on how to cook vegetables and thus increase sales. You can publish newsletters on a seasonal, monthly, biweekly, or weekly schedule. This strategy is often used for a CSA but it can also be effective to put a short note in a wholesale produce box, or post a stack of newsletters at a farmers’ market or farm stand. iv. Provide samples of your produce. Offering samples can be one of the best ways to get customers hooked on your produce. Let them try it and experience its quality for themselves. Be sure to find out and follow the rules (proper sanitary protocols) regarding sampling at your marketing outlets. Some retail grocery stores may invite you to offer samples to customers on a busy Friday afternoon. Farmers’ markets generally allow you to offer samples at your booth. Also don’t forget to bring samples when you meet with restaurant owners or retail produce managers as part of your sales pitch to them! v. Establish a website for your farm. The internet is an important marketing tool. Consider developing a basic web site that provides background information on your farm and crop(s). Design your website: You don’t need to become a web design expert to have a professional looking website. You can design your website using templates through a website design service such as Shopify or Big Commerce. These are relatively low-cost services that provide basic designs to help you get started with a basic website and ecommerce space. n n Develop website content n Provide farm name, logo/slogan, list of crops that you offer, seasonal information about your production. It is also helpful to provide a link to an electronic map of the location of your farm to help customer know where you are located. If you provide your location, but do not have a farm stand and an “open door” policy, provide guidance about when and under what circumstances people should feel free to visit. n Provide links to your organic certifier, local farming nonprofits, and related food groups. n The website can also be used to allow pre-ordering of produce by customers, web-based bill paying, and sales of produce and value-added products. See Unit 4.3, Additional Marketing Options, on how to build an eCommerce site. n You can also use a website to manage subscription and payment for a CSA.
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