117why do the authors state that using profit as the

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117.Why do the authors state that "using profit as the sole guiding light for corporate action" can harm the company? 118.Why are marketers more likely to be singled out for criticism about unethical behavior than other business professionals? 119.Olivia is reading the AMA's Code of Ethics and sees the statement, "Marketers must do no harm." What does this mean? 120.What does the AMA statement "to create transparency in our marketing operations" mean?
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121.Warren is reading his company's code of ethics and sees the statement, "We strive to fulfill economic, legal, philanthropic, and societal responsibilities that serve stakeholders in a strategic manner." What area of the AMA code of ethics does this statement refer to? 122.What short-run versus long-run ethical dilemma do marketers often face? 123.Martin, a sales rep for a wholesale food supply firm, knows that the new head chef at one of the restaurants he calls on is inexperienced. Martin knows that he can talk the chef into a large order and make a significant monthly bonus from his company, but suspects that the chef will soon realize that she did not need the quantities she was talked into buying. What frequent marketing ethical dilemma does Martin face? 124.What is the difference between government regulation of business and corporate social responsibility?
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125.During which phase(s) of the strategic marketing planning process are ethical issues likely to arise? 126.Why have many firms organized "crisis intervention teams?" 127.A local deli has decided that for every $200 in food that it sells, it will donate ten volunteer hours towards picking up trash in the local parks, with special attention to separating recyclable items. Use the Corporate Social Responsibility Framework to identify the potential inputs and outputs of this new program.
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Chapter 03 Marketing Ethics Answer Key True / False Questions 1. (p. 50) Short-term profitable decisions can cause firms to lose customers in the long run. TRUE Although firms cannot stay in business long without earning a profit, using profit as the sole guideline can lead to short-term decisions that cause the firm to lose customers in the long run. AACSB: Ethics Blooms: Remember Difficulty: 1 Easy Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Marketing Ethics 2. (p. 51) Marketing has been singled out as the root cause of a host of ethical problems in business. TRUE Marketing ethical lapses have led to problems such as unethical advertising and the promotion of shoddy products. AACSB: Ethics Blooms: Remember Difficulty: 1 Easy Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: The Scope of Marketing Ethics 3. (p. 51) Marketers are frequently singled out for criticism related to ethics, in part because they interact directly with people.
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