Our regular advertising will consist of shopfront A-frame advertising boards, weekly newspaper advertising and a three monthly flyer drop in local mail boxes. As most of our business will be passing trade, shop front signage will be bright and appealing. We will develop and offer a loyalty card scheme to increase repeat business. 4.Do you believe there is a market for the business in the area? Why?Yes, because there is substantial population growth in the area as residential development continues and commercial development commences, Café Paradiso customers are the passing shoppers and shopping centre staff of all ages who enjoy a fine coffee and a healthy, value-for-money meal.The majority of customers who purchase coffee from Café Paradiso are ‘social drinkers’, followed by customers who want their daily fix or a pick me up. They are wanting a convenient, friendly and relaxing environment to ‘recharge their batteries’ or socialise over a fine coffee, choice of beverages and quality fresh, light and healthy meals that provide an alternative to fast food options. The market need being satisfied is based on convenience, quality and value for the coffee drinkers as well the health conscious consumer who is concerned about what they eat.5.What are the needs of your customers?The Perfect AtmosphereGood BaristasComfortable FurnishingsAn Understanding for The EarthReally Good CoffeeGood prices6.How would you research and decide upon your pricing structure for the products you are selling?With a market study of various coffee shops in the area is carried out and the type of customers who go to the mall.7.List three key performance indicators of the business.
locationquality of food and serviceknowledge and experience of the industry8.Explain the following requirements of the business:a.Financial Small businesses must obtain sufficient capital for startup requirements and operating expenses until the business starts generating a profit. Financing may be obtained from personal savings, loans or from investors. The business will need a financial management or accounting system to record all transactions, a bank account and a method of paying bills and buying supplies.b.Human resources Human resource requirements concern the specific capabilities or attributes needed by the people who perform the work of the project.