One can draw parallels to the male gaze however as

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offense standing out. One can draw parallels to the “male gaze”, however, as these women appear to gazing off in the distance, waiting for the company of a man to satisfy the absence. It was interesting to compare Cosmopolitan to a magazine like GQ because of the portrayal of men and women in editorials and stories. Both publications have aspects of a “venting session” for the respective genders, as men are often depicted as foolish and moronic in several Cosmo articles. When Goffman claims “that the individual can signify what he [or she] claims to be [their] social identity” through media outlets like magazines, and these editorials and stories cropped directly at men and women respectively help us identify a part of ourselves. We see these problems and reflect on our own lives, therefore asserting there is a definite correlation between the ideology behind gender specific publications. Cosmopolitan is primarily made to provide “sufficient” advice on the physical aspects of a relationship, with a few hints and tips about the actual social part. It seems every time I have seen an issue at a grocery store, the same general advice is always being stressed. The repetitive nature of the themes in the magazine are somewhat puzzling to me, as I'm unsure of why so many woman continually purchase it. When I consider my own biases towards Men's Health, however, I recognize my tendencies to ignore the repetition in that magazine, leading me to believe that we like to read what we can identify with. When we step out of our comfort zone, we lose interest. Therefore, if magazines like Cosmopolitan and GQ were to shift their subject, would a significant portion of readership decline?
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  • Fall '10
  • CharlesMcCoy
  • male gaze, GQ, media consumption response

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