Variety of things they are doing to stay out of

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variety of things they are doing to stay out of commodity status as well as remain different in a growing market. As the newspaper industry changes through social, cultural, and technology USA Today is putting forth extended efforts to keep up (Ferrell & Hartline, 2014). First step that USA Today took was a small change, but by changing their paper to a smaller width helped make the paper appear cleaner as well as handled easier (Ferrell & Hartline, 2014). Using what could be called a web-width they can save significant money by making the content appear narrower rather than having to eliminate the content altogether (Astor, 1996). USA Today went against a cherished practice to remain different by offering space on the front page for advertisements (Ferrell & Hartline, 2014). Despite increasing promotion as well as distribution costs USA Today was able to remain profitable with spin-offs such as Baseball Weekly and USA Today’s Open Air magazine (Ferrell & Hartline, 2014). They even were able to create success as well as future potential through their online page USAToday.com. At first they charged a subscription, but that was quickly dropped to allow free access to the content. The online platform provides readers with real time sports, business, news, and weather (Ferrell & Hartline, 2014). With the web-site they were able to offer communities that had interactive content such as discussion forums as well as implemented a variety of links to topic pages with its stories to help promote conversations throughout the nation. USA Today has gone above the daily news with their opening of three USA Today Travel Zone retail locations, which are located inside airport terminals (Ferrell & Hartline, 2014). These stores offer travel items as well as reading material for those traveling. Detroit Metropolitan’s North Terminal became the home of the first three stores on September 17, 2008 (Meyer & Naik, 2008). Other stores have been opened in the years since in other major airports across the county and still provide services to travels today. Lastly is there television service, USA Today Live has helped expand its reach even further, and the company has been continuing to develop partnerships with major brands like Doritos as well as national Geographic (Ferrell &Hartline, 2014). With their continued efforts to stand out against heavy competition USA Today looks to have a bright future. As long as they can be innovative and a head of the curve they will be around for a long time to come and stay out of the commodity status. References: Astor, D. (1996). Syndicates are on a web-width watch. Editor & Publisher, 129(6), 8. Ferrell, O. C., & Hartline, M. D. (2014). Marketing Strategy: Text and Cases (6th Ed.). Mason, OH: Southwestern/Cengage Learning. Meyer, T., & Naik, S. (2008). Media companies expand into retail, oenophilia. B To B, 93(14), 41.
Question Three Having a strategy is extremely important when working to connect products as well as markets that satisfies the customer and organizational objectives (Ferrell & Hartline, 2014). With a strategy being

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