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•Reasonable portion with free items; •Fast served; •Delicious food. •Children Park. How and why this will work: •The restaurant is situated in the prime area; •There is an increasing in the number of beer drinker. •Weather in Australia is hot so people are more likely to drink cold beer. The Finances Total capital was approximated as $50,000 where 30 percentageswas loaned from the bank.
The Business Business overview S.W.O.T. analysis Strengths Weaknesses We have different types of beer with different flavours where costumer can drink according to their taste. Rhett our Head chef is an experienced and skilful chef in restaurant operation in the same way Lachlan is our Beer expert with huge knowledge and ideas about beer. Various types of beer is making costumer difficult to make right choice. Limited food menu. Opportunities Threats Creating job opportunity to all kind of qualified and non-qualified people. Opportunity to shine as the best beer in Brisbane. Weather challenges: People do not prefer to drink beer during cold and rainy season. Monopoly Market. S.W.O.T. activity sheet S.W.O.T weakness/ threat Activity to address weakness/threat Activity completion date Limitation of menu, Various types of beer is making costumer difficult to make right choice. Increase in the number of dishes which specially goes with beer. Well qualified Bar tender who can help costumer to choose their beer. April, 2020
S.W.O.T weakness/ threat Activity to address weakness/threat Activity completion date Weather challenges: People do not prefer to drink beer during cold and rainy season. Monopoly Market. Produce Beer Which people will prefer to drink in cold and rainy climate. April , 2020 Products/services Product/Service Description Price Pale ale Ale is a type of beer brewed using a warm fermentation method, resulting in a sweet, full-bodied and fruity taste.$ 10 Sour Beer Sour in taste with different kinds of flavour. $ 10 Lager Lager is a type of beer conditioned at low temperatures. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer.$ 13 Pilsner Pilsner (also pilsener or simply pills) is a type of pale lager. It takes its name from the Czech city of Pilsner, where it was first produced in 1842 by Bavarian brewer Josef Grill.$ 12 Market position: Comparing to competitors, our dishes are positioned in the medium to low fee marketplace that's a touch decrease than our competitors in term of fee. Unique selling position: We have different kinds of beer in affordable price. We also have takeaway facilities for every beer. Anticipated demand: Pale ale: 400 glass weekly. Sour Beer: 300glass weekly. Lager: 700 glass weekly.
Pilsner: 500 Glass weekly. 1000 plates of food weekly. Pricing strategy: Price range starts from 1o dollars min to 50 dollars max.