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is the expensive about RM200. About the Term and Condition onBlackberry Plans, I hope they will state clearly Term and Conditioncompared to Maxis. They have very detailed Term and Condition.Celcom need to understand and respond to its competitors' businessstructure and strategies, and capitalize on their weaknesses. Stay up todate on the major developments affecting the company.The company's core strengths and weaknesses and areas of developmentor decline to be analysed and presented in the profile objectively. Recentdevelopments in the company covered in the profile will help to trackimportant events. Equip itself with information that enables Celcom to sharpen its strategiesand transform its operations profitably.Opportunities that the company can explore, and exploit should be sizedup and its growth potential assessed in the profile. Competitive and/ortechnological threats should be highlighted.Gain key insights into the company for academic or business research.Key elements such as SWOT analysis and corporate strategy areincorporated in the profile to assist Celcom’s academic or businessresearch needs.56
REFERENCES1. CELCOM. (1988). Retrieved from 2. MIND TOOLS. (2014). Retrieved 2016, from3. THE MARKETING MIX DEBUNKED. (2014). Retrieved 2016, from4. UK ESSAYS. (2015). Retrieved from-malaysiantelecommunication-industry-marketing-essay.php5. UNI ASSIGNMENT CENTRE. (2015). Retrieved from UAC:-cannot-predictexternal-environmental-changes-management-essay.php57
APPENDIXThe table shows that Celcom is more efficiency compare to othercompany in many types of term. It also shown Celcom create competitiveadvantage where the customer place greatest values compare tocompetitor.58