Product through a departmen t stores b category

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product through: A. departmen t stores. B. category specialist stores. C. extreme value retailers. D. specialty stores. E. All of these. A specialty store would be the best choice to reach a very specific market segment. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 54. (p. 321) The retail category that has experienced sustained growth due to the aging population is: As the population ages and has increasing health problems, drugstores are experiencing growth. AACSB: Analytic
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Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 55. (p. 321) Category killers are also known as: Category killers are also called big-box retailers or category specialists. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 56. (p. 321) As a type of retailer, category specialists are fierce competitors using: Category specialists have a narrow but deep merchandise assortment in one category. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 57. (p. 322) __________ offer general merchandise at lower prices and are often found in lower-income urban and rural areas. A. Departme nt stores B. Off-price retailers C. Discount stores
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D. Extreme value retailers E. Category specialists Extreme value retailers are small, full-line discount stores that offer a limited merchandise assortment at very low prices. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 58. (p. 322) __________ reduce costs and maintain low prices by buying opportunistically from manufacturers with excess inventory, offering limited assortments and operating in low-rent locations. A. Category killers B. Specialty stores C. Factory outlets D. Extreme value retailers E. Convenience stores Extreme value retailers are small, full-line discount stores that offer a limited merchandise assortment at very low prices. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 59.
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