10.The choice of which __________ to display on a marketing dashboard is critical for a busy marketing manager, who can be overwhelmed with irrelevant data. 11.When senior managers ask, “What do we do best?” the answer would involve an assessment of the organization’s ___________________, which are its special capabilities that distinguish it from other organizations and provide customer value.
12.In BCG’s business portfolio analysis, __________ may need extra cash to finance their own rapid future growth. 13.When applying the diversification analysis technique, market development refers to the 14.The final phase of the strategic marketing process is known as 15.Traditional retailers are noticing a change in how consumers shop. Sometimes they visit a store and scan an item on their smartphones, only to find the same product at a less expensive online retailer such as Amazon.com. This turns the store into nothing more than a showroom for products. A SWOT analysis of Best Buy’s marketing environment should consider this change in 16, Determining which products will be directed toward which customers is often based on which of the following? 17.The marketing program includes developing the marketing mix and 18.Lockheed Martin develops action item lists within hours of its weekly program meetings. Thepurpose of these action item lists is toput strong pressure on people to achieve their designated tasks. 19.The actions that comprise a marketing program for an offering are known as which of the following? 20.When evaluation shows that actual performance differs from expectations, managers need to take immediate marketing actions Quiz 3 1.The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called
2.Workplaces that encourage practices such as mindfulness, personal well-being, and “bring yourpet to work” days are responding to which environmental force? 3__________ are described as idealistic, energetic, transparent, and eager to get started .
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- Fall '08
- Marketing, Strategic Marketing Process