6 Once customers have made a purchase sales promotion can be used to both

6 once customers have made a purchase sales promotion

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6) Once customers have made a purchase sales promotion can be used to both encourage additional purchasing and also as a reward for purchase loyalty Many companies, including airlines and retail stores, reward good or “preferred” customers with special promotions, such as email “special deals” and surprise price reductions at the cash register. C) Points Against of the Topic: 1) Sales promotions typically last for a specified period. If the promotion did not attain the desired objective such as increasing sales or luring customers from the competition during the promotional time frame the result could be a waste of money. 2) A sales promotion by itself is not enough to solidify a product's position in the marketplace. If the product is of poor quality or does not meet expectations, customers may be reluctant to purchase it again in the future.
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3) If a product's benefits aren't clearly differentiated from other competitors in the marketplace, some customers may only purchase it when the promotion results in a lower price. As a result, the overall profit margins may also be lower than desired. 4) If a promotion is successful, competitors may be quick to imitate it. According to the website Reference for Business, this may limit the effectiveness of the promotion due to the appearance of "clutter" to the consumer. 5) Sales promotion activities may bring several negative consequences, primarily clutter from increased competitive promotions. Competitors, with efforts to be more creative, more attention grabbing, or more effective in attracting the attention of consumers and the trade, promptly clone new approaches. D) Conclusion: Based on the all points in favor of the Topic and points against of the Topic a sales promotion is very important because it introduces a product of company to customers and this is most important to know about product for customers.
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