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Question 3 15 15 points what is the definition of

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Question 31.5 / 1.5 pointsWhat is the definition of brand equity? Select one.Question options:The logo associated with the brandThe amount of cash or cash equivalents shown on the balance sheetThe set of assets and liabilities linked to the brandWhy a customer prefers one product or service over a similar product or serviceBrand equity is the assets that are created by the brand awareness, brand loyalty, and brandassociation.View question 3 feedback
Question 41.5 / 1.5 pointsWhich of the following would be negative brand equity factors in the proposed reopening of thepark? Select all that apply.

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Term
Fall
Professor
NoProfessor
Tags
Balance Sheet, Positive feedback

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