Moreover they wanted to contribute to their country through a vitalization of

Moreover they wanted to contribute to their country

This preview shows page 6 - 8 out of 16 pages.

Moreover, they wanted to contribute to their country through a vitalization of industrial design. Meanwhile, educators from Japanese and German academies also visited
Image of page 6

Subscribe to view the full document.

China, often conducting workshops that promoted industrial design to local college professors. Together, these events and activities served to kick start a development process that would eventually result in the establishment of an industrial design influence in China. In 1984, the Central Academy of Arts and Design located in the capital city of Beijing and the Hunan University and Guangzhou Academy of Fine Arts located in the southern part of China, pioneered the first schools of design in the country. Bauhaus and other Western industrial design traditions had been introduced in their teaching programmes since the 1940s. Numerous young people with aspirations about industrial design flocked to these new programmes. A handful of influential design scholars, foremost among them Professor Liu Guan Zhong, led the design education efforts in the 1980s. Liu was the founder of the Department of Industrial Design at the Central Academy of Arts and Design, which is now the Academy of Art and Design at Tsinghua University in northern China. Liu 424 Into a Changing World studied at Staatliche Akademie der Bildenden K nste in Stuttgart of Germany, where he was exposed to the concepts of German industrial design and the fundamental design education system of the HfG Ulm. His work created a big impact in the field of design education in China when he returned. Liu indicated that design is not only a technology but also a culture. Beyond that, design is the way to create a more reasonable existence (use) (Liu Guang Zhong 1995). In the south of China, the Guangzhou Fine Art Academy under the leadership of Professor Yin Ding-Bang quickly emerged as a design education force. Yin linked design with market revival and commercialization. He promoted a range of design professions (interior design, advertising, product design and others) and emphasized the essential link between design and business that stimulated the development of the design profession. From the beginning of the growth of industrial design in China, there existed a conflict between the utopia design ideals and the practical commercial values in the design thinking. From 1978 85, for example, design was linked to mass production but its role was to apply styling to products. Designers were not able to innovate and to stimulate culture. During this time period, the growth of the Chinese economy was highly unpredictable. Conflicts between planned economy and market economy still existed. Social resources were still controlled by the government. A business had to devote all its efforts to acquiring initial capital. Design was of lesser concern because domestic market consumption had yet to be exploited and the average consumer had little information or opportunity to compare products. There was primarily no longterm business development strategy.
Image of page 7
Image of page 8
  • Fall '19

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes