Moreover, they wanted to contribute to their country through a vitalization of industrialdesign. Meanwhile, educators from Japanese and German academies also visited
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China, often conducting workshops that promoted industrial design to local collegeprofessors. Together, these events and activities served to kick start a developmentprocess that would eventually result in the establishment of an industrial design influencein China. In 1984, the Central Academy of Arts and Design located in thecapital city of Beijing and the Hunan University and Guangzhou Academy of FineArts located in the southern part of China, pioneered the first schools of design in thecountry. Bauhaus and other Western industrial design traditions had been introducedin their teaching programmes since the 1940s. Numerous young people with aspirationsabout industrial design flocked to these new programmes.A handful of influential design scholars, foremost among them Professor Liu GuanZhong, led the design education efforts in the 1980s. Liu was the founder of theDepartmentof Industrial Design at the Central Academy of Arts and Design, which isnow the Academy of Art and Design at Tsinghua University in northern China. Liu424 Into a Changing Worldstudied at Staatliche Akademie der Bildenden Knste in Stuttgart of Germany, �wherehe was exposed to the concepts of German industrial design and the fundamental designeducation system of the HfG Ulm. His work created a big impact in the field ofdesign education in China when he returned. Liu indicated that design is not only atechnology but also a culture. Beyond that, design is the way to create a more �reasonableexistence (use)(Liu Guang Zhong 1995). In the south of China, the Guangzhou�Fine Art Academy under the leadership of Professor Yin Ding-Bang quickly emergedas a design education force. Yin linked design with market revival and commercialization.He promoted a range of design professions (interior design, advertising, productdesign and others) and emphasized the essential link between design and businessthatstimulated the development of the design profession.From the beginning of the growth of industrial design in China, there existed aconflict between the utopia design ideals and the practical commercial values inthedesign thinking. From 197885, for example, design was linked to mass production�but its role was to apply styling to products. Designers were not able to innovate andto stimulate culture. During this time period, the growth of the Chinese economywashighly unpredictable. Conflicts between planned economy and market economy stillexisted. Social resources were still controlled by the government. A business had todevote all its efforts to acquiring initial capital. Design was of lesser concern becausedomestic market consumption had yet to be exploited and the average consumer hadlittle information or opportunity to compare products. There was primarily no longtermbusiness development strategy.
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