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●Objective 3 – To establish the MacVille brand recognition in key markets in the next five years, mostlyvia new technologies but also co-branding with our strategic partner. This is also a high priority if thesuccessful rollout is to be achieved.●Objective 4 – To reduce our waste and energy use by 10% from our 2010 benchmark within the nextfive years. Education programs and incentive rewards for innovations in this area should see theorganisation achieve its objectives. Business College at International House RTO Code: 91109 CRICOS 02623GLevel 1, 203 Clarence St, Sydney NSW 2000 | Floor 1, 237 Oxford St, Bondi Junction NSW 2022 3 Searcy St, Darwin NT 0800 | Level 6, 601 Bourke St, Melbourne VIC 3000[email protected]|
2.For each strategic objective, develop and describe strategies that you think could beused to meet the objective in the future. For the strategies described, you need to: a.develop a prioritised list of strategiesb.describe a timeframe for each to be completed c.assign responsible parties to each strategyd.assign measurable performance indicators to individual strategies.Strategy PriorityTimetableKPIPersonresponsibleTo sell and service MacVilleespresso coffee machines in everystate of AustraliaHigh24 weeksQuantitativeandqualitative.MarketingteamTo increase profit margins by 5%Medium24 weeksQuantitative MarketingteamTo establish the MacVille brandHigh12 month Qualitative MarketingteamTo reduce our waste and energyuse by 10%Medium12 weeksQuantitative AdministrationteamAdd more rows if neededWhen you have completed your draft strategic plan, you met with the CEO of yourorganisation to discuss your plan. They gained endorsement from the Board for the plan,and returned it to you with any required amendments. After you have received the endorsed plan from the Board: 1.Develop briefing materials (dot-point descriptors) for the identified responsibleparties, outlining the requirements of their role in achieving the relevant strategy.The main objective is to create strategies that provide leverage like Macvile sales across countries. Inaddition to consolidating the brand in the express machine market. All of this without losing focus oninnovation and on the company's social and environmental responsibility.Business College at International House RTO Code: 91109 CRICOS 02623GLevel 1, 203 Clarence St, Sydney NSW 2000 | Floor 1, 237 Oxford St, Bondi Junction NSW 2022 3 Searcy St, Darwin NT 0800 | Level 6, 601 Bourke St, Melbourne VIC 3000[email protected]|
The marketing team will be largely responsible for creating and putting into practice as establishedstrategies. It will be necessary to invest in social media as a way to reach a larger audience. Nowadays, thepower that social networks like Instagram, Twiter, Facebook and YouTube have over consumers' choices ismore than proven.