Objective 3 to establish the macville brand

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Objective 3 – To establish the MacVille brand recognition in key markets in the next five years, mostly via new technologies but also co-branding with our strategic partner. This is also a high priority if the successful rollout is to be achieved. Objective 4 – To reduce our waste and energy use by 10% from our 2010 benchmark within the next five years. Education programs and incentive rewards for innovations in this area should see the organisation achieve its objectives. Business College at International House RTO Code: 91109 CRICOS 02623G Level 1, 203 Clarence St, Sydney NSW 2000 | Floor 1, 237 Oxford St, Bondi Junction NSW 2022 3 Searcy St, Darwin NT 0800 | Level 6, 601 Bourke St, Melbourne VIC 3000 [email protected]|
2. For each strategic objective, develop and describe strategies that you think could be used to meet the objective in the future. For the strategies described, you need to: a. develop a prioritised list of strategies b. describe a timeframe for each to be completed c. assign responsible parties to each strategy d. assign measurable performance indicators to individual strategies. Strategy Priority Timetabl e KPI Person responsible To sell and service MacVille espresso coffee machines in every state of Australia High 24 weeks Quantitativ e and qualitative. Marketing team To increase profit margins by 5% Mediu m 24 weeks Quantitativ e Marketing team To establish the MacVille brand High 12 month Qualitative Marketing team To reduce our waste and energy use by 10% Mediu m 12 weeks Quantitativ e Administration team Add more rows if needed When you have completed your draft strategic plan, you met with the CEO of your organisation to discuss your plan. They gained endorsement from the Board for the plan, and returned it to you with any required amendments. After you have received the endorsed plan from the Board: 1. Develop briefing materials (dot-point descriptors) for the identified responsible parties, outlining the requirements of their role in achieving the relevant strategy. The main objective is to create strategies that provide leverage like Macvile sales across countries. In addition to consolidating the brand in the express machine market. All of this without losing focus on innovation and on the company's social and environmental responsibility. Business College at International House RTO Code: 91109 CRICOS 02623G Level 1, 203 Clarence St, Sydney NSW 2000 | Floor 1, 237 Oxford St, Bondi Junction NSW 2022 3 Searcy St, Darwin NT 0800 | Level 6, 601 Bourke St, Melbourne VIC 3000 [email protected]|
The marketing team will be largely responsible for creating and putting into practice as established strategies. It will be necessary to invest in social media as a way to reach a larger audience. Nowadays, the power that social networks like Instagram, Twiter, Facebook and YouTube have over consumers' choices is more than proven.

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