real real opposite is fake fake if you dont like it is FAKE if you do like it

Real real opposite is fake fake if you dont like it

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say to others. (real, real, opposite is fake, fake) if you don’t like it is FAKE, if you do like it is FOE. is what it say it is Real fake real real is not what it says it is fake fake fake real is NOT true to it self is true to itself Fake reality like Disney, not a magic kingdom. (just wonderfully true to itself) knowing who you are as a business, or being true to yourself. Understanding the past to see what you can get away with in the future. Starbucks experience adds value and ask higher margin from customers, like coffee experience starts from coffee beans costs 3 cents per cup (commodity) , processed coffee in store 10-15 cents(goods) brewing it for a customer get 50 cents or dollar for coffee, surround that with the ambiance of Starbucks and authentic cedar, now it cost $2-5. So authenticity is becoming the new consumer sensibility. Rules for business 4. Don’t say you are authentic unless you are really authentic. 5. Two, it's easier to be authentic, if you don't say you're authentic. 6. if you say you're authentic, you better be authentic.
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Bor the consumers, or everyone else in the audience- what will make us happy, is spending our time and our money satisfying the desire for authenticity.
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  • Fall '19
  • Marketing, Reality, Services management and marketing

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