The researcher in this study chose to conduct

This preview shows page 43 - 46 out of 91 pages.

We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Statistics for Business & Economics, Revised
The document you are viewing contains questions related to this textbook.
Chapter 6 / Exercise 53
Statistics for Business & Economics, Revised
Anderson
Expert Verified
The researcher, in this study chose to conduct administer quantitative questionnaires with five point Likert Scales. The questionnaires were administered to business professionals in the Netherlands technology solutions market. The sample for this part of the study was 400 professionals. On the other hand, the researcher also carried out qualitative interviews on retailers for Recogno. The B2B model of business by Recogno means that the company’s main customers are end point retailers and not the end user. The sample in this case was 20 retailers.
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Statistics for Business & Economics, Revised
The document you are viewing contains questions related to this textbook.
Chapter 6 / Exercise 53
Statistics for Business & Economics, Revised
Anderson
Expert Verified
44 3.3 Theoretical Framework Simply deciding to conduct a study or undertaking one is not enough. It is necessary for the researcher to expound the theoretical information behind the approach in the study so as to offer a complete and methodologically viable study. The exploration of the market strategies that Recogno should employ is conducted according to the Research Onion formulated by Saunders, Lewis, and Thornhill. The research onion lays out the procedure that should be followed in conducting a study. The procedure is laid out in layers. The researcher has to complete the undertake the first layer in order to proceed to the second layer. In completing a layer, the requirements are fulfilled, for instance, the establishment of the research philosophy. Reaching the middle of the research onion means that the researcher has established all the methodological perspectives have been expounded. This is the procedure that was followed in the completion of this study on Recogno. 3.4 Research Philosophy The research philosophy of a study is formulated with the main endeavor of elaborating the knowledge approach employed in the study (Bryman). The rationale behind exploring the research philosophy is to understand the viability of the research methods adopted in resolving the formulated research questions. The research philosophy helps in generating assumptions that are essential in offering a justification to the method through which the research is carried out. This study is based upon the research Onion, under which there are two models of the research philosophy: constructivism and positivism. Monette et al. allude that positivism is based on varying realities rather than what is being explored. Positivism assumes a connection exists between two subjects consistently. On the other hand, the constructivist approach is based on deriving definitions of phenomena from the research sample by the researcher (Östlund et al.)
45 3.5 Ethical Considerations For researches that involve human beings as data sources or as subjects of research in any manner, then, there is need to consider the methods used in collecting data so as to ensure that the participant’s rights are not violated. The major issues that arose are matters relating with the respondents’ rights of privacy as per the information provided by in the study.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture