Question 1 0 out of 10 points In the lecture we discussed ESRIs Community

Question 1 0 out of 10 points in the lecture we

This preview shows page 13 - 17 out of 187 pages.

Question 10 out of 10 pointsIn the lecture, we discussed ESRI's Community Tapestry segmentation system and linked to their website to see how it worked. This approach to understanding your consumers segments them based on:
Image of page 13
Selected Answer: [None Given] Answers:a. Incomeb. Agec. Social Classd. Ethnicitye. Neighborhood lifestylesResponse Feedback:As mentioned, "birds of a feather, flock together" and consumers who have similar income, social class, and values tend to live together. Question 20 out of 10 pointsIn our class discussion of the Strategic Marketing Process, we talked about the need to select one or more segments and developing a marketing plan to serve them. What is this process called? Selected Answer: [None Given] Answers: a. Market Segmentation b. Target Marketing c. Positioning d. Market Analysis e. Placing Response Feedback: Target Marketing =SELECTION of one or more segments and developing a marketing plan to serve
Image of page 14
them Question 30 out of 10 pointsIn Marketing in the News, we heard that Coca-Cola wants 50% of its sales by 2020 to come from: Selected Answer: [None Given] Question 40 out of 10 pointsIn class, we discussed three types of competition that marketers must think about. Which of the following is a good example of "substitute product" competition? Selected Answer: [None Given]
Image of page 15
Question 50 out of 10 pointsTo develop a successful marketing plan for a soft drink, the process of __________ would most likely be used to group consumers on the basis of whether they wanted sugar-free and caffeine-free soda, caffeine-free sugared soda, or regular soda with sugar and caffeine. Selected Answer: [None Given]
Image of page 16
Image of page 17

You've reached the end of your free preview.

Want to read all 187 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture