dollar could all be instrumental in Toyota's decision to build a manufacturing plant in the United States instead of continuing to export cars from Japan. If Toyota builds the plant, the decision would reflect A. a reactive strategy that would result in a significant loss of automobile competition. B. a proactive maneuver to manipulate and impact competitive environmental forces. C. a positive impact of social, competitive, and economic, environmental forces. D. a positive response to technological, competitive, and economic environmental forces. E. a negative impact of competitive, regulatory, and technological environmental forces. The identified examples represent in order social, competitive, and economic uncontrollable or environmental forces that are not controllable by Toyota but could influence its decision to build a plant in the United States. AACSB: 3 LL: 3 Learning Objective: 01-03 Distinguish between marketing mix factors and environmental forces 1-116
Chapter 01 - Creating Customer Relationships and Value through Marketing 97. (p. 11) Congressional legislation restricting Internet alcohol sales would affect on-line sellers such as Virtual Vineyards. This would be an example of which environmental force? A. Social B. Economic C. Technological D. Competitive E. Regulatory Government regulation is generally considered to be one of the uncontrollable or environmental forces that include social, technological, economic, competitive, and regulatory forces. AACSB: 3 LL: 3 Learning Objective: 01-03 Distinguish between marketing mix factors and environmental forces 98. (p. 11) Many large consulting firms are beginning to sponsor "women-only" networking events. The purpose of these events is to offer an opportunity for women in management to network with other women, either clients or mentors or protégés. This is an example of what type of environmental force? A. Social B. Economic C. Technological D. Competitive E. Regulatory There are increasing numbers of women in the workforce, a social trend. These networking events help women who are advancing up the corporate ladder to become connected to other women in business. AACSB: 3 LL: 3 Learning Objective: 01-03 Distinguish between marketing mix factors and environmental forces 1-117
Chapter 01 - Creating Customer Relationships and Value through Marketing 99. (p. 12) The unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price called A. target marketing. B. benefit segmentation. C. customer value. D. customer satisfaction. E. product dissonance. Key term definition—customer value AACSB: 3 LL: 1 Learning Objective: 01-04 Explain how organizations build strong customer relationships and customer value through marketing 100.
You've reached the end of your free preview.
Want to read all 179 pages?
- Spring '08
- Marketing, Customer Relationships, A. Marketing, environmental force