Examples of segmentation can be divided in categories such as geographic, demographics, psychographics, and behavioral. Geographics might include country, city, density, language, climate, area or population. The digital DNA. Demographics might include age, gender, income, education, social status, family, life stage, and occupation. The firmographics. Psychographics include lifestyle, AIO (activity, interest and opinion), concerns, personality, values, and attitudes. The contextual. Behavioral includes benefits sought, purchase usage, intent, occasion, buyer stage, user status, life cycle stage, and engagement, otherwise known as digital body language.Next PageSegmentation ExamplesGeographic segmentation– many multi-national corporations segment global markets according to geography. IBM, Accenture, Oracle, Cisco, and Adobe have North America, Europe, Middle East, South Asia, Asia Pacific, and Latin American segments.Apparel manufacturerstypically segment markets based on gender and age. It is also possible to segment based on income – Nordstrom, Saks, and Burberry aim to attract customers who don’tmind high prices.