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Question 551 / 1 ptsMembers of all social classes often try to emulate the superrich, often in superficial ways. In regards to pop culture, Grazian calls this “Class status and_____________.”Aligning with coolConspicuous consumptionClass reproductionCultural capitalGood workQuestion 561 / 1 ptsPop culture influences advertising. What does a celebrity bring to an advertisement?
Question 571 / 1 ptsThis term is used to refer to the kinds of mass culture stereotypically associated with working-class audiences:Question 581 / 1 ptsThough we now think of his work as “highbrow,” during his time, because his works matched the mass tastes of the period, his works were considered “popular culture.”Question 591 / 1 ptsWhich of the following is NOT one of the ways mentioned in the lecture that brands try to make themselves “cool?”Aligning themselves with a cultural iconUsing celebrities in their ads
Creating their own “cool”Making their brand ubiquitousGood workQuestion 601 / 1 ptsWhich of these ads was NOT part of the montage during the lecture:Question 611 / 1 ptsWho is the most subscribed YouTuber in 2015?Good job!Question 621 / 1 ptsCommunications theorist ________________ developed the idea that “The Medium is the Message,” meaning that media not only pass the messages from sender to receiver,but actively shape how we process that information, knowledge and text.
Question 631 / 1 ptsAccording to the lecture, which social media platform broke barriers that traditionally kept people, specifically classes, from communicating with one another?YouTubeFacebookGoogle+TwitterGood job!Question 641 / 1 ptsWhich one of these artists did NOTfind fame from YouTube:Question 651 / 1 pts
According to Stanford Communication professor Byron Reeves, familiarity and experience navigating ____________ provides superior training for positions of leadership in business.