There are ways to make it a better ad firstly by making sure my copy is clean

There are ways to make it a better ad firstly by

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executed print ad as there wasn’t a headline, a paragraph structure to begin with. There are ways to make it a better ad, firstly by making sure my copy is clean and concise. Emperor Palace could have placed “Emperor Style of Living” as the main headline and a creative short body copy that concludes the unique selling proposition, offerings, and a call-to-action. For example: “Malaysia’s biggest exclusive furniture centre presenting a palace grandeur lifestyle. Get imported classical furniture for your home at Emperor Palace right now”. For other detailed information, I would refer the customers to the contact information below. As said by Mitchell (2017), when it comes to creating effective print ads, strategic and thoughtful design is the key. The graphics and structure are just as important as the copy. I would make use of white space to not overwhelm my readers. As many readers are visual and possess relatively short attention spans, I would carefully choose visuals that add relevance and dimension to my print ad. In terms of content, I would incorporate Emperor Palace’s furniture and lightning in an elegantly designed space, with real people in
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Page 16 of 19 the ad. I believe that the goal of furniture advertising is to create desire for the consumer to want to live in an interior designed for them. (633 words)
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Page 17 of 19 Group Member 5: Tan U 0341047 The ad that we choose is from the brand named Emperor Palace Furniture. They have published their ad on The Star Newspapers. I think that the ad of them published out is a perfection of a bad advertisement from my opinion, if I am a reader and I saw this advertisement, this won’t attract my eyeballs on it and this make me feel a little bit messy about the ad so I will just rather quite reading on the content on it. The message of this advertisement for me to think is they want to show to the audience that their furniture is more on luxury and gorgeous type of furniture design. Also they have put the picture of king and queen in front of their image is to show that the furniture standard is very high end even that king and queen love their furniture. They want to attract to the households who are interested in this kind of furniture design. Also, I think what they target to the customer is the one who are collectors, some of the collectors of furniture prefer to decorate their house like a Middle Ages castle style building and furniture will need to be more magnificent. From my opinion toward this advertisement, this ad is very unclear. Even that they have showed the all details of the furniture and the locations, contact number and company brand name on it but too many distractions on this advertisement result in misleading content and information. This caused me to feel a little bit annoying when I read about the advertisement and I won’t remember any content of it because I won’t even have the patience to understand all the message they want to send to the audiences. The visual is not appealing to me even that it shows their furniture is more on middle age luxury style but in this ad I doesn’t feel or seen like any content is worth for me to read it. The advertisement separated as three parts, one is to promote their company
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