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4.The competitive moves and business approaches a company’s management is using to grow the business, stake out a market position, attract and please customers, compete successfully, conduct operations, and achieve organizational objectives is referred to as its:A.strategy.B.mission statement.C.strategic intent.
D.cost-price framework.E.market vision.5.The objectives of a well-crafted strategy require management to strive to:6.To improve performance, there are many different avenues for outcompeting rivals such as:
7.A multinational company enters a new geographical location, considered an emerging market, with its established product line: laptops and tablets. Which of the following would NOT serve as a good strategic move to enhance profits?8.Every strategy needs:A.a distinctive element that attracts customers and produces a competitive edge.B.to include similar characteristics to rival company strategies.
C.to pursue conservative growth built on historical strengths.D.to employ diverse and sundry operating practices for producing greater control over sales growth targets.E.to mimic the plans of the industry’s most successful companies.