Therefore they opt to maintain healthy lifestyles through proper dieting Wu

Therefore they opt to maintain healthy lifestyles

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medical covers. Therefore, they opt to maintain healthy lifestyles through proper dieting ( Wu & Huarng, 2015) . This need creates an opportunity for investors to practice organic agriculture to provide natural food products for this population around the globe. Besides, fashionable trends is another opportunity in emerging global markets. The middle class wants to spend little but on things that ensure their appearance. Therefore, investment in clothing and cosmetic industries is an excellent opportunity for investors since; the middle-class population segment continues to increase. Besides, this population segment is the will to spend on items that ensure their appearance.
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EMERGING GLOBAL MARKETS 3 Encouragement for Innovation in These Markets To encourage innovation in these markets, improvement in infrastructure is a must. Most emerging global markets do not have a well-established infrastructure ( Roig-Tierno, Alcázar, & Ribeiro-Navarrete, 2015) . For instance, the transportation networks may not be safe or accessible in some parts, which may delay the products and service delivery in such regions. Communication networks in the other areas want, making it hard to conduct smooth business activities. Therefore, with improvement in the infrastructure, the flow of goods and services will be smooth, and business management manageable. By doing so, the governments will encourage
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