Hilton hotels use of customer information software to

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15) Hilton Hotels' use of customer information software to identify the most profitable customers to direct services to is an example of using information systems to: A) strengthen customer intimacy. B) differentiate their service. C) focus on market niche. D) increase efficiency. 16) Which industries did the first wave of e-commerce transform? 17) To what competitive force did the printed encyclopedia industry succumb? 18) Internet technology: 8
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19) The Internet raises the bargaining power of customers by: A) creating new opportunities for building loyal customer bases. B) making more products available. C) making information available to everyone. D) lowering transaction costs. 20) The value chain model: 21) The primary activities of a firm include: 22) The support activities of a firm include:
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