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Traditional marketing is an umbrella term that covers

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ACTIVITIESREMEMBER
Learning Module for Principles of MarketingFILL IN THE BLANKSDirections: Complete the following statements. Write the word/s that wouldcomplete the given statement.1._________ is one important component in the marketing of products.2.According to Kotler, Marketing is a social and managerial _________ wherebyindividuals and groups obtain what they need and want through creating andexchanging products and value with others.3._________ are higher-level human needs as they appeal more to the emotions.4.__________________________ and coordinated marketing aims to achieve itsprofit, objectives and goals. These goals and objectives hinge on the increase insales volume and customer’s patronage.5.Attract new customer by promising superior value and keep and grow currentcustomers by ___________________________.MULTIPLE CHOICE.Directions:Read each question carefully and choose the letter of the best answer.Write your answer in the space provided before the number.___________1.Customer-oriented and coordinated marketing aims to achieve itsprofit, objectives and goals. These goals and objectives hinge on the increase insales volume and customer’s patronage.CHECK YOUR UNDERSTANDINGPOST-TEST
2are on track and are used to track performance to make sure the firm is on trackto meet specific objectives.
___________2.The process must conform to standards in terms of product quality.
___________3.Higher-level human needs appeal more to the emotions. These are thesocial needs for recognition and the development of higher social satisfactionwhich is limitless.___________4.This tool is used to check that the marketing activities of a company
a.SMART Objectivesb.Goalsc.Objectivesd.Key Performance Indicators___________5.Company are selling products and/or services by first promoting its
benefit that is environmentally friendly or produced in an environmentally friendlyway.
10___________6.Is a marketing strategy a company uses to determine if it can producea viable product consumer want or need, whether the company can produceenough products to fill the need, and the marketing method by which the needcan be filled?

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