iii. Psychographic segmentation (i.e., attitudes, lifestyles and interest) The Fashion Valet ’ s consumer are consisting of trendy women and men, younger people and those who were active on the internet. For consumer interest, it targeted on consumer that has higher taste in brand and fashion selection. Furthermore, these consumers are also sensitive with the quality and freshness of the design of the apparels
3. SEARCH, EXPLAIN AND JUSTIFY THE IMPACT OF MACRO ENVIRONMENT TOWARDS THE SELECTED WEBSITE OR SOCIAL MEDIA. The macro environment consists of five different forces. The forces are Social, Economic, Political, Legal and Technological forces. The first forces that we will be discussing is Social forces which is this force related to people. This may include all kinds of characteristics of the population such as size, growth, density and gender structure. According to the website of Fashion Valet, the demographic factor of Fashion Valet is offers a wide selection of ready-to-wear garments for women, men and kids, from modest and contemporary attire to lingerie, accessories, shoes and swimwear, and boasts fast delivery and best-in-class user experience for consumers around the world. The second forces are economic forces, based on statista.com Malaysia ’ s total revenue annually for the fashion industry for year 2020 is staggering US$1,039 million, based on the analyst, revenue for the fashion industry is expected to growth at the rate 8.4% by 2024, resulting in the market volume of US$1,435 million. For the fashion industry, the market ’s largest segment is apparel with a market value US$697 million in 2020, Malaysia is ranked in number 39 for worldwide statistic in fashion industry revenue. This figures drives the growth of the online shopping website especially in fashion.
- Spring '18
- fashion valet, BACKGROUND OF FASHION VALET