Now a day it has been imperative for all the leaders

output and results could be extracted from the ability of the employees. Now a day, it has
been imperative for all the leaders to understand the needs of the team and its members. The
leader should be able to understand the requirements so that it is not much difficult for the

followers to do the tasks assigned. The leader can never motivate his employees only when
he does not plays the authoritative role in the organization. He should present himself to be in
the best position to make the final decision for the entire team. There is a need to accomplish
good level of skills in communicating with the people in the organization both horizontally
and vertically. It would help all the members to completely understand the requirements and
the working process in the organizational networks. [ CITATION Bas09 \l 16393 ]
Richard Branson is normally referred to as the “hippie entrepreneur” (Grant, 2008). He is
famous for his informal approach in the corporate culture of the Virgin. He has disregard for
the conventional processes which are followed by the team leaders because he does not
believe in the processes to change their criteria for working. He believes in creating the
friendly working environment in the organization so that the employees can have pleasure
from their role as well as the they gain the sense of responsibility being accomplished once
they reach their goal. He always had a philosophy of having a thorough understanding of all
the ins and outs of the business to have a hold over all the dimensions of the business.
Branson has the leadership traits of being more transformational rather than being
transactional. He tries to develop a problem solving sort of communication and relationship
with his co-workers. Branson’s actions in the organizations are the evidence of his traits
which proved successful in motivating the employees and to engage them in the working of
the entire company.[ CITATION Bas091 \l 16393 ]
The leadership style of transactional workers focusses on the reward and punishment
especially when workers are not able to complete their task on time or because of their bad
quality work. They have the ideology of encouraging the working by giving them incentives
in the form recognition, rewards or higher pay in the form of bonus, etc. also, they threatens
them by either demoting them or by reducing their cash incentives.

However, in case of transformational leadership, they follow a strategy of collective vision
where the self-interest of the employees are way much behind then that of the collective
benefits of the company as a whole. The unique point of such leaders is that they have the
capability of developing a new visionary impact on their employees and hence motivating
them. They help to develop the new strategies to be followed by their subordinates so that
they do not deviate from their targeted goals and a better future could be achieved by the
company.[ CITATION Kip02 \l 16393 ]
According to Grant (2008), though Branson did not pay much to his employees but still he
did not face much problems with them. His open oriented approach of conversing the