The trajectory here is inside out. The disruptor here tends to focus on a subset of my customers, and it
may expand to a bigger subset of customers and another type of customers who never were mine
would follow. When the number of people use AirBnb, the hotels’ chains could face huge loss and not
only the hospitality industry will be affected, but also the food suppliers and all industries that helps
the hotels to operate will be affected. Because simply, the amount of customers decreased, so the
operations cost will decrease, and customers tend to stay in a clean place, near the hotspots in the city
and pay less
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It’s going to be splitting the market, because there will always people who tend to stay at a hotel.
Hotels are more luxurious and have great service like the housekeeping. Also, people who want to
spend a fancy vacation for example a honeymoon also tend to stay at a hotel rather than AirBnb.
AirBnb attracts people who want to visit a country with shortening the cost of accommodation.
Are there any other incumbent industries who you think might be affected by this
same disrupter? To think about this, you can use some of the tools you have seen in
earlier weeks such as total value train.