Ford used this method to solve their issue by simply adding up some numbers

Ford used this method to solve their issue by simply

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problem change if you know someone on either side of the track? Ford used this method to solve their issue by simply adding up some numbers. They figured that the cost of producing the car and paying out injuries and total loss situations would be less than the cost to produce the redesigned car. Basing the number off the first decade of the cars existence they were actually right. And by the definition of utilitarianism they were being ethical by letting the few suffer more. Kantian’s ethical theory is based on deontological ethics which states that the morality of an action should be based on whether the action itself is right or wrong under a series of rules rather than the consequences. In Kantian’s theory we cannot reduce people to numbers, because
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you must treat everyone as a person with hopes and dreams just like you. Ford, in the case of the pinto, chose to make their decision based on a numbers situation. They did not consider things like what if one of the 180 deaths they calculated was their child, spouse, or parent. Which in a business such as Ford, I could see how they would be more number and cost based, however they should have still considered the alternative. Being around business from a very young age has taught me that sometimes you must own up and pay for your mistakes, take the loss. But because you did that your customer base is likely to grow. I tend to stand on the viewpoint of Kant’s for most of my moral thinking. My parents turned a 3 yard grass cutting business into a multi-million dollar franchise by treating people like people not numbers and making decisions on the simplicity of right and wrong. I think Ford handled this situation poorly. It clearly did not affect them long term, but it really could have changed the way we view ford today.
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  • Fall '16
  • Loughrist

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